The Summer Olympics in Paris have not only attracted millions of viewers in the U.S., but they have also introduced a new element to the Games – Snoop Dogg. The hip-hop artist turned sports commentator and entertainer has been a prominent figure throughout the Olympics, engaging with athletes, their families, and even trying his hand at various sports. NBCUniversal, the broadcaster of the Games in the U.S., has been praising not only the success of their production but also the inclusion of celebrities like Snoop Dogg in the coverage. Molly Solomon, NBC’s executive producer of the Olympics, described Snoop Dogg as an “ambassador of happiness,” highlighting his unique mix of swagger, positivity, and charisma that has resonated with the audience.
Snoop Dogg has made significant waves on social media during the Paris Olympics, with clips of him interacting with athletes and their families going viral. From cheering alongside Olympians’ family members to taking selfies with athletes, Snoop Dogg has created memorable moments throughout the Games. His swimming lesson from Olympic legend Michael Phelps and his enthusiastic support for Team USA have further solidified his presence at the Olympics. Viewers like Krissy Birdsall have found Snoop Dogg’s presence entertaining and refreshing, bringing a new perspective to the world of sports.
Snoop Dogg’s journey with the Olympics began in 2021 when he hosted a highlight show with comedian Kevin Hart for the Tokyo Games. Despite lackluster viewership and limited live events on Peacock, Snoop Dogg’s show garnered attention and set the stage for his continued involvement in the Olympics. NBC executives recognized his appeal and met with him to discuss his role in the Paris Olympics, where he has made a significant impact. Snoop Dogg’s early arrival in Paris, his interactions with athletes, and his genuine approach to being himself have endeared him to viewers and athletes alike.
A Versatile and Engaging Personality
Snoop Dogg’s ability to transcend boundaries and connect with diverse audiences has been a key factor in his success at the Olympics. Whether he is interviewing American athletes or donning USA gear alongside them, Snoop Dogg’s versatility and authenticity shine through. His charismatic presence has resonated with fans like Kendall Wright, who appreciate his ability to engage with the audience and bring a unique perspective to the Games. As John Fortunato, a media management professor, notes, Snoop Dogg’s personality and relatability make him a fan favorite at the Olympics.
Snoop Dogg’s partnership with NBC is set to continue beyond the Olympics, with plans for him to join the coaching seats on “The Voice” in the fall. While his inclusion in the Olympics has been met with mixed reactions, with some like Jenna Mindes questioning the impact of celebrities on sports, NBC Sports President Rick Cordella recognizes the positive influence of personalities like Snoop Dogg on the popularity of the Paris Olympics. With innovative programming like the “Gold Zone” show on Peacock and engaging hosts like Alex Cooper, the Olympics have successfully captured the attention of viewers and fans.
Snoop Dogg’s presence at the Paris Olympics has brought a fresh and exciting energy to the Games. His genuine enthusiasm, engaging personality, and ability to connect with athletes and fans have elevated the viewership and popularity of the Olympics. As the Games continue to unfold, Snoop Dogg’s impact and influence are sure to leave a lasting impression on the world of sports and entertainment.