Neodesha, Kansas, a quaint town with a population of around 2,100, stands as a testament to the ebbs and flows of American small-town life. Nestled approximately 100 miles from major cities like Wichita, Topeka, and Tulsa, it’s distinguished not just by its scenic beauty but also by its historical significance—the first commercial oil well west of the Mississippi River once towered over the town. Despite its rich history tied to the oil boom, this legacy has also become a double-edged sword. When the Standard Oil refinery shut its doors in 1971, Neodesha experienced an immediate demographic shock, with the population halved almost overnight. Mayor Devin Johnson aptly summarizes the plight of many small towns by stating, “If you are not growing, you are dying.” The struggle for survival has defined Neodesha’s narrative over the past five decades, creating an urgent need for revitalization.
To counteract years of population decline, Neodesha embarked on a unique partnership with MakeMyMove, an online platform dedicated to connecting potential residents with affordable communities. The collaboration aims to push back against the trends that have plagued small towns across the Midwest and South by offering attractive incentives to newcomers. In 2024, Neodesha introduced an array of benefits for qualifying residents, including a substantial waiver on state income tax through 2026, property tax rebates, and even assistance with daycare costs for working families. The town extends its generosity beyond mere monetary incentives; the Neodesha Promise scholarship program, launched in 2020, offers up to $15,000 for student loan repayment as well as free tuition for local high school graduates attending participating colleges.
Such innovative strategies are managing to attract interest, as Evan Hock, co-founder of MakeMyMove, reports that over 30 individuals are currently in the process of relocating to Neodesha since the launch of the program. The figure may seem modest in light of bigger cities, but for a small town, it is a promising start toward rejuvenation.
While financial incentives are drawing newcomers, Neodesha is also heavily investing in physical improvements to make the town more appealing. The construction of new homes, apartments, and commercial spaces is underway, with local authorities focusing on revitalizing historic buildings on Main Street as part of a broader development plan. Mayor Johnson emphasizes the necessity of preserving what Neodesha has while simultaneously modernizing to attract new faces. He acknowledges that charm is an asset, yet actionable growth is essential for long-term viability.
Other U.S. communities showcase similar initiatives, offering various financial packages to encourage relocation. For instance, Topeka offers up to $15,000 for homebuyers and rent assistance, while programs in West Virginia and Alabama entice new residents with cash incentives and cooperative workspaces. What emerges from these efforts is a collective strategy aimed not merely at boosting population numbers but instead creating a sustainable lifestyle that residents can thrive in.
Amidst various incentive programs, it is crucial to acknowledge that financial benefits alone are not the primary motivation for migration. According to Hock, community connection and the overall quality of life are paramount factors influencing people’s decisions to move. This sentiment is embodied by newcomers like Kaitlyn Sundberg, who relocated from Southern California. After struggling with the high cost of living and saving for a home, Sundberg discovered Neodesha’s charm and community spirit during her visit. Experiences like hers highlight that the desire for a family-friendly environment and lower living expenses is compelling more individuals to consider life in towns like Neodesha.
The exodus from overpopulated cities and increasingly expensive suburbs is documented in studies—like United Van Lines’ annual report—which reveals a growing trend of families seeking “livable” locations. This demographic shift is particularly promising for Neodesha, as it lays the groundwork for future growth.
In the face of decline, Neodesha is carving its path toward revitalization. The town’s blend of historical significance, community-focused incentives, and infrastructural improvements signals its determination to attract new residents and develop a vibrant way of life that future generations can inherit. While challenges remain, the spirit of resilience that first established Neodesha is still alive, and its ongoing resurgence serves as an inspiring example for other small towns grappling with similar issues.
In essence, Neodesha demonstrates that with strategic planning, community engagement, and a willingness to embrace change, even the oldest of oil towns can forge a new destiny. This journey, while fraught with obstacles, holds invaluable lessons for other communities aiming to strike a balance between preserving their heritage and welcoming new opportunities.