AdEx, a leading digital advertising platform, has recently announced the launch of its updated platform in Sofia, Bulgaria. This repositioning aims to cater primarily to Web3 advertisers looking to engage with a wider Web2 audience. The platform has integrated cutting-edge technologies such as Artificial Intelligence (AI) and Zero-Knowledge (ZK) privacy protocols to enhance the overall user experience.

The revamped AdEx platform introduces several key features that are designed to better serve advertisers. These features include reduced campaign fees, with rates as low as 4% when using ADX tokens. Additionally, advertisers depositing more than $10,000 will receive a 30% bonus on their deposit, allowing them to maximize their advertising spend. The platform has also focused on integrating with Supply-Side Platforms (SSPs) to expand the available ad inventory, prioritizing advertiser needs.

AdEx now offers advertisers a variety of payment methods, including popular cryptocurrencies like USDT, USDC, ADX, and DAI. Furthermore, the platform has added support for the Polygon network, aiming to provide faster transactions and lower fees for users. These enhancements are part of AdEx’s commitment to improving the overall efficiency and usability of its platform.

One of the most significant updates to the AdEx platform is the integration of AI and Zero-Knowledge technology. These new features are specifically designed to optimize ad performance and enhance user privacy, addressing key concerns in the digital advertising industry. By leveraging advanced technologies, AdEx aims to provide a more secure and effective advertising platform for its users.

Since its inception in 2017, AdEx has undergone significant changes, evolving from a crowdfunding initiative into a robust digital advertising platform. The company’s focus on integrating advanced technologies and improving advertising efficacy has solidified its position in the market. With the launch of its updated platform, AdEx is poised to enhance its offerings to advertisers, meeting the evolving needs of the digital advertising industry.

AdEx’s updated platform represents a significant step forward in the digital advertising sector. By prioritizing technological advancements, user privacy, and advertiser needs, AdEx is well-positioned to cater to the growing demands of Web3 advertisers. The platform’s commitment to innovation and usability sets it apart in a competitive market, signaling a bright future for AdEx in the digital advertising industry.

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