Life Time’s founder and CEO, Bahram Akradi, recognized the flaws in traditional pickleballs and decided to create a solution. By introducing “the ultimate pickleball,” Akradi aims to revolutionize the sport and address issues of consistency and durability.

Akradi’s commitment to pickleball is evident in Life Time’s strategic investments. With the sport experiencing rapid growth since 2021, the company sees pickleball as a key element of its expansion plans. By improving the playing experience and offering high-quality equipment, Life Time aims to attract more players and drive further growth.

Life Time’s dedication to pickleball is reflected in its ambitious plans to expand its facilities. With over 700 permanent courts already in place, the company plans to increase this number to 1,000 by the end of 2025. By providing top-notch venues and ensuring consistency in gameplay, Life Time is setting the standard for pickleball enthusiasts.

In addition to its internal investments, Life Time is collaborating with key figures in the sports industry to elevate pickleball further. By partnering with professional organizations like Major League Pickleball and the Professional Pickleball Association, Life Time is actively promoting the sport on a larger scale. The company’s recent sponsorship deals with Lululemon, Andre Agassi, and Ben Johns demonstrate its commitment to fostering the growth of pickleball.

As Life Time prepares to introduce its innovative pickleball to the market, the company is poised to make a significant impact on the sport. By focusing on quality, consistency, and player experience, Life Time is setting a new standard for pickleball enthusiasts worldwide. The company’s dedication to innovation and growth underscores its position as a leader in the fitness and lifestyle industry. Stay tuned for the exciting developments in the world of pickleball as Life Time continues to push boundaries and redefine the game.

Business

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